Is Your Website Helping or Hurting Your Business? A 5-Point Checklist

1. Is Your Website Mobile-Friendly?

With more than half of all web traffic coming from mobile devices, having a mobile-responsive website is essential.

Check for:

• A responsive design that adapts to different screen sizes.
• Easy-to-click buttons and readable text on small screens.
• Fast load times on mobile devices.

✅ Fix It: If your site isn’t mobile-friendly, update your design with a mobile-responsive theme or work with a web developer to optimize it.

2. Is Your Website Fast and Optimized for Performance?

A slow website can frustrate users and lower search engine rankings. Google recommends page load times of under 2.5 seconds.

Check for:

• Slow-loading pages and high bounce rates.
• Large, unoptimized images or videos.
• Excessive plugins or scripts slowing down performance.

✅ Fix It:  Compress images, enable caching, and use a Content Delivery Network (CDN) to speed up your site.

3. Is Your Website Secure?

Website security is crucial for protecting user data and maintaining trust with visitors.

Check for:

• An active SSL certificate (your site should show HTTPS, not HTTP).
• Regular security updates for your website’s software and plugins.
• Protection against malware and hacking attempts.

✅ Fix It: Ensure your website has an SSL certificate, update software regularly, and consider using a website security service.

4. Is Your Content Engaging and Up to Date?

Outdated or irrelevant content can make your business seem inactive or untrustworthy.

Check for:

• Blog posts, product descriptions, and business information that haven’t been updated in months.
• Broken links that lead to error pages.
• A clear, compelling call-to-action (CTA) on every page.

✅ Fix It: Regularly update content, check for broken links, and ensure your CTAs guide visitors toward the next step (e.g., booking a call, purchasing a product).

5. Is Your Website SEO-Optimized?

If your website isn’t optimized for search engines, potential customers may never find you.

Check for:

• Clear and relevant keywords on every page.
  
• Proper use of title tags, meta descriptions, and header tags.
  
• An easy-to-navigate site structure with internal linking.

✅ Fix It: Use keyword-rich content, optimize meta tags, and improve site structure to enhance search engine visibility.

Final Thoughts

Your website should be a powerful tool for attracting and converting customers—not a barrier to growth. If you find that your site is struggling in one or more of these areas, it may be time for a refresh. At Contour Digital, we specialize in optimizing websites for performance, security, and engagement. Reach out to see how we can help improve your online presence!