5 Social Media Trends to Put into Practice in 2019
Nick Whiting • January 15, 2019
How are you planning to change up your social media marketing strategy in 2019? Do you want to know the latest social media trends to you should consider when mapping out your process?
The team from Hootsuite share their key digital marketing trends to note.
Here’s a quick summary of the key points:
- Rebuilding trust
- Storifying social
- Closing the ads gap
- Cracking the commerce code
- Messaging eats the world
01 | BRANDS GET HUMAN AS THE CIRCLE OF TRUST ON SOCIAL MEDIA TIGHTENS
60% of people no longer trust social media networks!
In the wake of data breaches and political controversy, users trust in social media is at an all time low.
02 | CONTENT TEAMS ADAPT AS STORIES OFFER NEW FORMATS FOR SHARING
Stories are growing 15X faster then feed based sharing!
Stories will surpass feed based sharing within the next year. Brands need to embrace this new formate to reach Gem Z.
03 | MORE COMPETITION ON PAID SOCIAL REQUIRES MARKETERS TO UP THEIR GAME
1 in every 4 Facebook Pages now use paid media!
With social ad space at a premium brands will need to invest in creativity and targeting to reach customers.
04 | IMPROVED SOCIAL SHOPPING TECHNOLOGIES (FINALLY) FUEL SALES
70% of China's Gen Zers now buy directly from Social.
New Technologies are bridging the gaps between social media and commerce - from in-stream buying to live stream shopping.
05 | CUSTOMERS DEMAND BETTER 1:1 SOCIAL EXPERIENCES
Top messaging app collectively count nearly 5 billion monthly active users.
There are more messaging app users than social media uses worldwide. leading brand have made messaging apps a key part of their social strategy.
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