Create Compelling Calls to Action.

What entices your website visitors to take action?

Is it easy for them to engage with you? 

Think of this… when a user is scrolling down a page on your website, Full of content and images that excites them to engage with you, what do they do next? Is it easy for them to either get in contact with you or to purchase a product you’re trying to sell. 

This is where a call to action (CTA) fits in place, your calling your users to take action, hence the name. But you need to ensure you have a compelling CTA that entices them to engage quickly and easily!

Here are my 6 essential strategies for creating effective CTAs!

1. Good Design.

The best CTAs need to grab the user's attention, so a bright button color that contrasts with the color of the page is an effective strategy.

2. High Visibility.

Because the CTA should be the most noticeable thing on the page, the font size should be large enough to command attention.

3. Clear Benefit.

Therefore, the user will get from completing the transaction is an effective way to get them to click.

4. Actionable Text.

An effective CTA should use action words, such as "discover", "learn more", and "buy now".

5. Short in Length.

Should be a short phrase, no longer than five words.

6. Sense of Urgency.

Users are easily distracted on the internet, so a strong sense of urgency such as a limited time offer can help compel users to take action immediately.

To recap:

1. Good design
2. High visibility
3. Clear benefit
4. Actionable text
5. Short in length
6. Sense of urgency

Get all these right and your user will engage more effectively with your business's website!