Essential Web Design Tips

Here are a few of my top tips for improving your business website!



RESPONSIVE DISPLAY

One of the most important tips is to ensure your website is responsive on ALL platforms!

42% of researchers use a mobile device during their purchasing process.

If you want users to come back and convert, make sure your site works on mobile.



SECURE YOUT SITE

Ensure you have a SSL Certificate installed on your site. SSL (https) encrypts the link between your landing page and visitor's browser. 

Having a secure site is now important more than ever, not only for your visitors reassurance and trust but also for you google ranking as well. 



THE NEED FOR SPEED

40% of people abandon a website if it take longer then 3-6 seconds to load. 

Ensure your site images are compressed or you have the Lazy loading of images & widgets function enabled, this will speed up the loading of the site. 

Go one step further and setup a logo animation while the site is loading, this will keep the users engaged and distracted from the loading site. 



HAVE A CALL TO ACTION

What do you want people to do after they read your services or look at your products? 

Have a call to action to convert them as a customer. Use catchy phrases to entice them to engage, avoid the word "submit" on forms, lean more towards "tell me more", " I ready" or "Send message".



KEEP IT TO THE POINT

Site copy/content should be to the point. Don't overload sentences with information, especially in your opening paragraph. Studies show that users only need 14 words to understand the majority of what you are saying, so ensure you keep it to the point, users only want to read what they are after.



USE VIDEOS

Videos are a great way to capture someones attention. Video content is the most trending and most successful content on social media. 

Using videos on your website is a great way to define what your services are or to provide information on your products. 

TIP: If you embed a video from youtube, remove the related videos at the end of the video, this just makes it look more professional and gets rid of any unnecessary videos showing on your website, potentially other videos from businesses like yours. 



VISIBLE REVIEWS

90% of buying decision are influenced by reviews. 

Display reviews from people who you have worked with or customers who have used your products. Integrate a widget to display reviews from your facebook page to make it easier. Also ask from reviews, if you are proud of your product or services, get users to write you a review!



"WHY" NOT "WHAT"

The user already know what solution they are looking for, write benefit-centric content. 

Show them WHY they should work with you, "Solution-selling" method is less effective then selling the "why"



CUSTOM IMAGES

Good images increase readership, random stock images do now. 

If your images are not conveying your values or brand image, your should remove then or add some custom ones which do! Get Snappin!! 



VALUABLE CONTENT 

Typical buyers consume 3-5 pieces of content before engaging. 

Make sure your website has plenty of insightful content which ids yours customers buying decision. Use video, infographics or blogs, like this to provide value and prove your knowledge to build trust. 



QUICK FORMS 

Avoid having too many form fields. for each extra field you risk losing the users. keep it simple, capture the essential information but remember you can also collect the remain information later. 



LIVE CHAT

44% of people say live chat with a real person is the most important feature a website can offer in aiding conversions. 

I highly recommend integrating the facebook messenger chat plugin into your site, it directly link in with your facebook business page inbox. Not only can facebook users use the chat function, but non facebook users can also use it. 

CHECK OUT THIS VIDEO ON HOW TO INSTALL IT INTO YOUR SITE 



SOCIAL LAST

Ensure social icons are located at the bottom of the page. Don't let your readers divert to social media before they've read what you have to offer.



There are a few of my tips on ways you can increase conversion on your website and improve your site functionality overall.

If you unsure your website is built for success, i offer a free website audit where i can review your website and see what changes need to be made to your site. TELL ME MORE