Preparing Your Business & Digital Presence for Coronavirus
Nick Whiting • March 17, 2020
Small businesses have had it tough the last few months, fires, floods and now the coronavirus there is no doubt that the next 6 months will be hard, harder than what they already are.
My purpose is to build businesses ready for tomorrow, and with the unprecedented events currently unfolding business may be concerned about what tomorrow will bring.
NOW is the time to be proactive!
The coronavirus is currently affecting businesses of all sizes all over the world. Fewer people are traveling, in-store traffic is down, and events of all kinds are being canceled.
However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time.
ENGAGE MORE ON SOCIAL MEDIA
During an ongoing event like coronavirus, social media is one of your best tools for keeping your customers updated with the latest news from your business.
It is important to keep your clients informed.
CREATE MORE DIGITAL CONTENT
Since you may not see your customers in-person as much, it’s important to remind them you’re still around and here to support them.
For service providers such as Gyms and Personal Trainers consider developing video content on exercises people can do from home to maintain their fitness.
PREPARE FOR MORE ONLINE TRANSACTIONS
Due to the Social Distancing practices being recommended, physical visits to stores and business locations may decline, a strong eCommerce solution provides an additional source of revenue.
PREPARE YOUR WEBSITE
Display messaging on your homepage about any service changes. Add features for scheduling (or rescheduling) in-person appointments. Add features for online ordering and delivery, if applicable.
BE KIND AND SUPPORT OTHERS
For some these times are stressful, like most people I'm nervous. I ask everyone to be kind, compassionate and support others, even when we are asked to stay distance.
REACH OUT
You are not alone, and you are not expected to go through this challenging time in business by yourself. I welcome anyone needing support to contact me, below is my direct email address and phone number for you to contact me on.
0402173297
nick@superbmarketing.com.au
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