Traditional Marketing VS Digital Marketing

PROS OF TRADITIONAL MARKETING

• The traditional marketing is great for reaching your local audience. For instance, the radio ad will be played in one location, in your city or region. The mailbox flyers will be sent to various households in a specific area. This will help you reach the local audience without any trouble.
  

Easy to Understand

• Another advantage of using traditional method is that it is easily understandable by most of the people. The reason is that they are already used to this type of marketing technique.
  

• Your target audience can save the hard copy of the ad or material. This will allow them to read it or go through it afterward.

CONS OF USING TRADITIONAL MARKETING

Here are the drawbacks of using traditional marketing.

Expensive

• The use of traditional marketing techniques like flyers, newspaper or posters can be costly. It is expensive to get posters and ads printed. For distributing flyers, you will need to hire people. Thus, it will increase the expense.

• Another downside of using digital marketing is that there is less communication between the company and the customers. The traditional marketing methods will provide customers information about your business. There is no guarantee that they will shop at the brand or not.

BENEFITS OF USING DIGITAL MARKETING

There are many advantages of using digital marketing, few of them are:

Reach Wider Range of Audience

• One of the benefits of using digital marketing is that your company can reach both local and international audience. The digital marketing allows you to have a specific campaign related to the demographics. This will make your campaign more efficient and effective.
  

• Through digital marketing, you can interact with your customers and get their feedback. Thanks to the social media, you can encourage your customers to take action or follow. Your customers can know more about you and your products.
  

• Another benefit of using digital marketing is that it is cost-efficient. You will have to invest in digital ads, but it is still cheaper than the traditional method.
  

DRAWBACKS OF USING DIGITAL MARKETING

Digital marketing if done right can be advantageous for your company. Though there are few disadvantages of using digital market.

Competitive

• In the globalized world, digital marketing has become a norm. Every business is incorporating it into their marketing strategy. This makes it difficult for you to make your brand known. It requires you to invest more time and effort in digital marketing to stand out from the rest.
  

In the end, it will be better for you to incorporate a multi-channel approach. This will help you in having the benefits of paper with the accessibility of a digital. It will result in increasing your performance and help take the lead over your competitors.