Automated Store Emails: Increase Sales & Retention
Nick Whiting • April 23, 2020
As eCommerce activities become even more important these days, the competition for customer loyalty is increasing too. New automated emails can help your business stay top-of-mind amongst your customers by automatically sending emails at key points in their online journey.
Improve your businesses online sales and retention by enabling automatic emails in a click. Remind potential customers about abandoned carts, ask customers for feedback, or re-engage with customers who haven’t visited the store in a while - all automatically and with no effort from you.
You’ve got several automated emails, ready to be activated in your store panel, each one triggered by a different event. Have them sent automatically and bring customers back to finish their purchase, check out new items, and more. Add coupons to sweeten the deal and increase the chance of closing the sale; include social media links to increase engagement.
When automated emails are just what you need
Here are some examples of when automated emails reach customers at just the right moment in their shopping experience.
- A site visitor abandons their cart. If a site visitor adds items to their cart but leaves before paying, an automated email sent 2 hours later may be the nudge they need to complete the purchase. If the email has a coupon, you’ll increase the chance that they make a purchase.
- A customer made a purchase last year. Reminding that customer that you have new items in your shop may be just the thing to bring them back again.
- A customer just bought an item. They liked what they saw in your store and may be willing to give positive feedback. An automatic email is a great way to encourage feedback.
Immediate benefits of automated emails
Enabling these emails can have so many benefits for your site, including:
- Increase sales. Because these emails reach customers at just the right moment, they deliver higher open rates and generate more conversions than regular marketing emails.
- Cost-effective marketing. It’s cheaper to keep an existing customer than to attract a new one. By targeting people who have already visited your store, it’s easier to convert and retain them as customers.
- Reduced effort. Automated emails require no additional effort. Set them up once, and they’re good to go for every customer that triggers them.
Ready-to-send emails, already in your online stores
These emails are ready to send for all stores. To manage them, go to Store Panel > Marketing > Automated emails. Turn on one or all of the following emails.
- Abandoned cart recovery email
- Order confirmation with related products
- Feedback request
- “Thank you for shopping with us”
- Inactive customer reminder
- Purchase anniversary
Remember to add coupons for improved conversion and include social media links for better engagement.
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