WHY MULTI NETWORKING IS IMPORTANT
Nick Whiting • May 5, 2020
As a business, marketing is everything. After all, a business without marketing isn't a business seen.
Businesses need to put their brand in the eyes of their potential clients, that's why multi-networking for businesses is very important. Now more then ever, business brands need to be active on at least 2 social media accounts to ensure their brand has a high exposure level.
Multi-networking is seemingly driven by two primary factors. Firstly, the widening of choice of platforms and secondly, the growing degree of specialisation among different networks. So, for example, people turn to Instagram to upload pictures and LinkedIn to network with their business peers.
Consider this as well, the average amount of time spent on social media each day is two hours and 15 minutes. During this time, the user is exposed to multiple brand advertisements. This is why it is important for businesses to not only be active on social media buy posting regularly, but to also invest in advertising on social media platforms.
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