Creator Studio App from Facebook
Nick Whiting • February 24, 2020
Beginning today, creators and publishers across the world will have access to the new Creator Studio app from Facebook. The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.
The Creator Studio app is designed to work together with Creator Studio desktop, so creators and publishers can easily access:
Rich Insights:
Data and engagement metrics about how content is performing, like “1 Minute Views” and “Avg. Minutes Viewed”
Post-Uploading Edits and Fixes:
Ability to edit video titles and descriptions, delete and expire posts, publish drafted posts and reschedule scheduled posts, enabling easy content adjustments
Connect with Audiences:
Reach fans and followers in real-time, from anywhere with the ability to read and respond to Facebook messages and comments using Inbox directly in the app
Multi-Account Support:
Manage multiple Pages on Facebook and toggle between them from the same app in the same session--no need to log out of one to log into another to access multiple Pages
Notifications:
Immediate in-app notifications for key milestones
The app is essentially a replacement for Facebook's previous 'Creator' app, which the company shut down last March. That app was initially launched under the title of 'Mentions' back in 2014.
This new variation caters to essentially the same use case, with an updated interface and improved posting capacity.
But some limitations remain.
As noted by social media expert Matt Navarra, users are not able to upload content to the app and create new posts via the tool. You need to create posts in either the Facebook app or via desktop, then schedule them or save them as drafts (you'll note in the video above that the demonstration only shows the user changing the details on pre-scheduled posts).
That's a fairly significant limitation - but then again, the app is designed to be a mobile complement to your Facebook Page management process, not a singular management interface on its own. Facebook may look to add posting functionality in future.
Either way, there are some cool features and tools in the new app, which will no doubt provide value to many Facebook Page managers.
The Creator Studio app from Facebook is available for iOS and Android. Learn more at http://fb.com/creatorstudio
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