Time to give your website a refresh?

Recently, I decided to give my website a refresh. The reason? It's not just about keeping up with the times, but also about reaping the benefits of a revamped online presence.

I feel most small business owners are doing (or thinking about doing) right now; I think it's a combination of feeling the pinch of the economy, wanting to ensure everything is firing as well as it can, and it often sits at the top of our "To Do (Someday)" lists.

What should you consider if you are planning to revamp your website? 

• Review your current site and see what's working well and what might need changing. 
  An excellent way to do this is to review your site's statistics to analyse user behaviour and see what actions visitors are taking. Compare this to what you want people to do or take from the experience of being on your website.

• How does your user experience feel to your visitors? 
  Think about the process visitors have to take to get in contact with you. Are they getting annoyed by clicking through too many links? Can they easily get in contact with you? 

• How well does your website reflect your brand? 
  Your brand is constantly evolving, and your website should reflect that. Consider the colour scheme, the layout, and the overall design. Does it align with your brand's personality? Is it visually appealing? These are the questions you should ask yourself when reviewing your site. 

For many of us, our website is more than just a digital space; it's our Digital Home. Our physical visual location where our clients and customers discover who we are, what we do, and our products/services.

As your digital home, you need your website to:

• Instantly build trust and credibility
• Position your brand as the solution
• Drive more engagement
• Increase qualified leads for your business



At a minimum, we recommend you do a complete website review of your website every two years.

So, is it time to refresh your website?